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Lifecycle Strategy Consulting is a full-stack marketing consulting solution focused on aligning your product and marketing strategy with the customer’s motivation and journey. By utilizing an empathic approach from the customer perspective throughout the purchase funnel experience, customer acquisition and retention can lead to long term growth and recurring value.

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Lifecycle Strategy Consulting
Customer focused marketing solutions.

Aug 13
Aug 13 Designing Effective Infographics

Kelly McGuigan

Jun 29
Jun 29 Distracted Driving: UX’s Responsibility to Do No Harm

Kelly McGuigan

Jun 18
Jun 18 How to Test Visual Design

Kelly McGuigan

May 31
May 31 3 steps to evolve auto industry marketing

Kelly McGuigan

May 28
May 28 3 insights that will help you serve today’s B2B buyer

Kelly McGuigan

May 14
May 14 Polyhierarchies Improve Findability for Ambiguous IA Categories

Kelly McGuigan

Apr 26
Apr 26 Empathy made me a better leader and marketer. Here’s what it could do for your brand

Kelly McGuigan

Apr 24
Apr 24 Banner Blindness Revisited: Users Dodge Ads on Mobile and Desktop

Kelly McGuigan

Apr 10
Apr 10 Ad attention research: Effectiveness hinges on more than just reach

Kelly McGuigan

Mar 6
Mar 6 The Principle of Commitment and Behavioral Consistency

Kelly McGuigan

Jan 16
Jan 16 The State of Mobile User Experience

Kelly McGuigan

Dec 19
Dec 19 Imagery in Newsletters: Make Your Marketing Emails Visual But Don’t Sacrifice Usability

Kelly McGuigan

Nov 2
Nov 2 How mobile is reshaping the B2B landscape for growth

Kelly McGuigan

Oct 4
Oct 4 How leading marketers use data to drive customer-first strategies

Kelly McGuigan

Jul 11
Jul 11 Ignite growth by rallying your organization around a customer-first mindset

Kelly McGuigan

Jun 12
Jun 12 Dropdowns: Design Guidelines

Kelly McGuigan

Jun 6
Jun 6 The Most Hated Online Advertising Techniques

Kelly McGuigan

May 30
May 30 The 5 Steps of Successful Customer Journey Mapping

Kelly McGuigan

Jan 11
Jan 11 Consumers in the micro-moment: What it means for auto brands

Kelly McGuigan

Nov 25
Nov 25 Optimize for Return Visits, not Bounce Rate

Kelly McGuigan
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